About Noiré Store


Every brand has a beginning — ours started with a question: what does it mean to wear time with purpose? Noiré was born not from a desire to follow trends, but to redefine elegance through presence and intention. This is the story behind our name, our vision, and the watches we choose.

Noiré was founded


by Henri Durelle, a French entrepreneur with a passion for refined aesthetics and timeless style. Growing up around effortless elegance and quiet confidence, he learned that true luxury doesn't demand attention — it earns it. This philosophy became the foundation of Noiré.

Henri didn't set out to


create watches, but to curate a collection of exceptional wristwatches. He sought out pieces that reflect sophistication, balance, and quiet strength — watches that feel at home both in boardrooms and at private gatherings. Each model is carefully chosen to express the essence of modern elegance.

Noiré is created for


those who move with intention and wear time with presence. Every watch tells a story of taste, precision, and enduring style. This is not about trends - it's about timeless identity.

The story continues with you

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